THE BIRTH OF ROAD KING
Two friends from two great Wisconsin companies - Wisconsin Brewing Company and Harley-Davidson - decided Harley-Davidson riders and fans need a more exciting and better tasting non-alcoholic brew. So, over the course of 9-months, they developed Harley-Davidson Road King Non-Alcoholic American Pils, customized to bring full-flavor and ultimate refreshment. Road King is custom built by Harley-Davidson fans for Harley-Davidson fans...and frankly for anyone that seeks great tasting Non-Alcoholic options
THE WBC ETHOS
Wisconsin Brewing Company started brewing in August of 2013, setting off a perpetual motion machine of new brew creation that shows no sign of stopping.
The leadership team of WBC has over 150+ years combined experience in the brewing and beverage industry.
Our experience, passion for brewing and commitment to quality is whay Harley-Davidson, one of the most beloved brands in the world, approached us to create Road King!
Why Non-Alcoholic?
We know motorcycling and alcohol don't mix. We also know that non-alcoholic beers are booming. Unfortunately, a lot of non-alcoholic brands are boring and suffer from all being that same. We decided to do something about that and created Harley-Davidson Road King. Our first brew, a custom crafted Non-Alcoholic American Pils tastes as good as it looks!